JOHN FRIEDA® COLOUR REINVENTION. RETHINK EVERYTHING.
UNIQUE BREAKTHROUGH INNOVATION THAT ALLOWS YOU TO ALTER YOUR HAIR COLOUR RIGHT IN THE SHOWER IN JUST MINUTES
These game-changing haircare innovations won’t be released by John Frieda® Hair Care
until 2016, but you can get them at Target.com for a limited time, starting today
They’re the kind of hair care innovations you dream about – products that let you wash in brighter or deeper tones in minutes, perfectly blur regrowth to give your colour extra mileage between touchups, and conjure up satiny-soft, air-dry waves you can run your fingers through. And while the majority of these products won’t be officially available until 2016, you can get these John Frieda® innovations online through a target.com presale event, starting today.
You choose the effect: With revolutionary, in-shower treatments that take your hair up to 1 shade lighter or darker for just $9.99, John Frieda® Hair Care is changing the hair-colour game.
· If you’re a natural or colour-treated blonde, the brand’s new Go Blonder In-Shower Treatment (the newest product in its celebrated Sheer Blonde® line) instantly lifts blonde hair up to 1 shade in just one wash, to help you maintain a bright, natural-looking blonde. And it works all over, softening dark roots and lightening blonde tones to give you believable, shimmering colour from root to tip. The peroxide-based lightener lifts melanin from the hair cuticle to brighten strands and is designed to be used once a month or 1-2 times between your colouring cycle.
Meanwhile, the John Frieda® hair care experts have completely reinvented its Brilliant Brunette® collection, with treatments, shampoos and conditioners that let every brunette customize the shade of her dreams – whether warm and honey toned or dark and rich – right in the shower.
· Made with a proprietary technology, New Brilliant Brunette® Visibly Brighter™ In-Shower Treatment instantly lifts brunette colour up to 1 shade, bringing out its lighter, warmer dimensions.
· As with the John Frieda® new in-shower treatment for blondes, it’s designed to be used once a month. Both formulas deliver gentle, all-over permanent lightening without radically altering your colour. Bonus: They’re refreshingly easy to use (no precise application required), with built-in toners to ensure perfect, natural-looking results.
· New Brilliant Brunette® Visibly Deeper™ In-Shower Treatment instantly darkens hair by up to 1 shade, locking in rich, cool brunette colour with dimension and shine. The semi-permanent formula can also be used to refresh fading brunette hues. Use it after shampooing, once or twice a week.
For both brunette in-shower treatments, the John Frieda® hair care experts are introducing complementary shampoos and conditioners.
· New Brilliant Brunette® Visibly Deeper™ Shampoo and Conditioner ($9.99 each) gradually infuses cool tones to keep brunette shades fresher, longer.
· Conversely, the new Visibly Brighter™ Shampoo and Conditioner ($9.99 each) gradually brighten & illuminate glowing brunette tones for a natural looking, sun-kissed glow.
· At the same time, the brand is launching an entirely new product, Root Blur™. In four palettes, it’s a temporary root cover-up that lets you blend your ideal colour match to disguise dark roots or grey regrowth instantly and seamlessly.
· And – under the brand’s legendary Frizz Ease® banner – it’s also reintroducing Dream Curls® Air-Dry Waves Styling Foam, an innovative air dry styler that gives you beautifully defined, touchable waves without a hint of crunchiness.